Campaign reminds ‘It’s 30 for a reason’
Thursday, February 12th, 2009 at 12:18 pm
A new campaign which highlights the hazard of pedestrian collisions is being launched by the North East Safety Camera Partnership, in conjunction with Grampian Police.
The campaign, which is being run on billboards, bus shelters, bus backs and commercial radio, is intended to get the message across that speed limits apply at all times of day or night and that it is not acceptable to speed just because it may be dark, late at night or nobody appears to be around.
The adverts use the image of a kebab spattered on the road, with a police car and ambulance in the background. Julie Milne of the North East Safety Camera Partnership, explained the purpose of the campaign. “Drivers frequently try to excuse speeding by saying ‘it was late at night’ or ‘the road was empty’. However the speed limits are there for a reason, 24 hours a day, in all circumstances.
“During 2007, throughout Grampian, 162 collisions involved pedestrians. Almost a third of these collisions occurred during the hours of darkness.
Drivers must remember that if they hit an adult pedestrian while driving at 30mph the pedestrian has an 80 per cent chance of surviving. If they hit the pedestrian whilst driving at 40mph, they have a 90 per cent chance of dying.”
Chief Inspector Tom Forrester, Head of Roads Policing for Grampian Police said “Drivers should remember that speed limits are just that – limits. They are the maximum speed that driver should drive at – they are not targets to be achieved at all costs and in all conditions. Everyone using the roads must remember that particularly at night it can be more difficult to see pedestrians. If drivers slow down they will always have more time to react and its too late after you have hit someone to think about the consequences.
Speed limits apply day and night for a reason – to make the roads safer for us all to use so please work with us to make this happen”
It’s 30 for a reason press advert
It’s 30 for a reason radio advert
